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Finalytix can declutter the complexities associated with wealth management to relay easily digestible financial information to its clients. The company’s platform features portfolio management solutions, workflow management, customer relationship management, document management, reporting, and market data integrations. It can comb through a variety of asset classes, including complex liquid and illiquid asset classes such as alternatives, cash, commodities, derivatives, fixed income, stocks, fixed deposits, forex, insurance, mutual funds, structured notes, cryptocurrency, art, automobiles, jewelry, and real estate.
Facilitating Wealth Management and Consolidation
Finalytix helps clients minimize overhead expenses by tracking and monitoring financial portfolios while reducing the information asymmetry on fees on portfolio/investment-related transactions and saving-time organizing and streamlining disoriented wealth information to improve wealth management decision making. Finalityx’s platform displays transparent (and therefore benchmarked) pricing of financial products. Its data analytics capabilities help identify appropriate risk or reward associated with each product, facilitating targeted discussions on improving portfolio performances. Moreover, the platform allows users better to identify exit or entry opportunities for financial portfolio transactions.
“Our platform consists of a four quadrant framework that generates automated insights for our clients that empower them to maximize the performance of their portfolios,” mentions Omar. As a real-time platform focused on structured notes investments, the company’s Structured Notes (SN) Marketplace provides clients with a bird’s eye view of all information held on various structured notes. It allows clients to price their own SNs and get indicative pricing from issuers worldwide on a real-time basis. “Comprehensive Analytics is our next generation analytics platform where we have introduced a more comprehensive suite of analytics which moves beyond descriptive analytics to algorithmic, predictive and prescriptive analytics on client portfolios,” adds Omar.
During the start of the Pandemic, we saw a 500% increase in calls to our support teams. finalytix emerged as the first line of defense for our Clients as we provided them a consolidated view across all their financial advisors
The fourth quadrant of Finalytix’s offering pertains to practical education, something that many clients lack in varying degrees. Be it for family patriarchs or their advisors, Finalytix has built customized content to help clients understand everything from basic financial terms to the complex nuances associated with their wealth and portfolio transactions. “Our goal is to continue to enhance our course content and to translate it into various languages based on the client’s needs,” mentions Omar.
From an EAM’s perspective, partnering with Finalytix helps them optimize their performance with their basket of clients. They get to showcase the sleek capabilities of the Finalytix platform, which can be leveraged to win new clients with low overhead costs.
Exemplary Success Stories
The success stories (and savings) that Finalytix has generated for clients are aplenty. Omar shares one instance where a high nine-figure family office, after onboarding their data on the finalytix platform, was able to recognize potential savings of two million dollars by removing unnecessary fees charged by various banks.
Finalytix embraces the idea of a customized client onboarding process. “We meet clients and introduce them to our platform by explaining each feature on it. During the process of engagement, we take the time to identify and understand our clients’ challenges and pain points,” mentions Omar. The company then proceeds to take sample data from their clients to demonstrate the platform’s capabilities. finalytix then enters into an engagement model based on an annual subscription fee that aligns with clients’ requirements and preferences.
"We meticulously focus on our clients, which drives our Innovation Lab (IL) with a pot of ideas originating from client discussions. The team filters the ideas before we begin to experiment with a handful of the ideas to develop internally which then get added to a formal workstream to enhance our platform"
“Especially at the start of the Pandemic, Finalytix emerged as the first line of defense for our clients as we provided them a consolidated view across all their financial advisors (which included Private Banks). We saw a 500 percent increase in calls to our support teams at that time. This drove our decision also to develop a proprietary BOT which could help assist our clients with managing their data inputs and queries,” says Omar.
As a company founded in Silicon Valley in 2015 and run by a highly qualified team of experts, Finalytix’s attention to clients’ demands is a testament to their people’s combined experience. The team comprises experts in Financial Services (Asset Management), Analytics, Strategy, and Technology, totaling combined know-how of over 80 years. Today Finalytix has over $2B in Assets Under Observation (AUO) across dozens of clients covering various markets. In the past six months, the company has expanded to Dubai, United Arab Emirates, and Singapore. Their location in Dubai allows them to also service MENA and European based Clients. Omar said one of the main reasons why Finalytix has set foot in Asia is the double-digit wealth growth especially in the ASEAN region in Southeast Asia. “In Singapore, we can tap into the pool of talents available for Finalytix. We are also able to be geographically closer to our APAC based clients,” mentions Omar.
As a technology-driven organization, Finalytix believes in consistent R&D efforts to ensure that they can always keep up with clients’ changing needs. “For example, it’s through our client interactions we understood the need for SN Marketplace and embarked on a considerable investment into creating a robust marketplace to assist our clients in accessing the $2T SN market,” mentions Omar.
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Redwood City, CA
Omar Rana, Co-founder, and Director of Strategy & Analytics
Finalytix enables clients to minimize overhead expenses needed to track and monitor financial portfolios, reduce the information asymmetry on fees pertaining to portfolio/investment-related transactions, and save time with sorting (making sense of) disoriented wealth information